Social Media Header

Recent posts about
Social Media

Higher Education “Socializing” Is a Two-Way Street

by Chad Barnattan, Mar 16, 2015


Think Online Reviews Don't Matter? Think Again.

by Elizabeth Pontillo, Feb 24, 2015


5 Social Media Tips Your Brand Cannot Afford to Ignore

by Christine Medina, Nov 14, 2014


A Healthy Approach to Social Media

by Christina Walters, Oct 30, 2014


Are You a “Real Woman”?

by Elizabeth Pontillo, Sep 17, 2013


Visit our blog

Legendary Retailer Fortunoff Taps Austin & Williams


Legendary Retailer Fortunoff Taps A&W to Launch New Jewelry Boutique

A&W Announces New Hires and Staff Promotions


Austin & Williams Announces New Hires and Staff Promotions

A&W Earns 19 Telly Awards for Television Excelence


Austin & Williams took home 19 awards at the 35th Annual Telly Awards.

View all news
Social Media

Social Media

If your business is letting social media do the "talking," how do you know customers and prospects are really listening? Or, what they're saying about you in return? With social media monitoring and a content strategy from digital agency Austin & Williams, you will.

Our comprehensive, proprietary approach gives you an inside look at your real presence in the virtual social media world – and enables you to better leverage this increasingly popular (and ever-changing) communications vehicle:

  • Social media audits, which provide insights into current social media activity, online opinions of your brand – and your competitors' – and point out potentially dangerous activity. An audit is a strong jumping off point for any social media strategy and provides ongoing metrics to gauge the effectiveness of social media efforts.
  • Social media monitoring, the most effective way for your brand to listen, monitor and engage in conversations across the social web. By actively tracking – and responding to – brand, competitor or industry-related mentions in real time, you build a dialogue with your markets that can help build sales potential.
  • Customized content strategy that not only identifies those channels most relevant for your business – and how you can use them to connect with customers and rise above the competition – but also includes "best practices" so you can maintain your brand integrity across each and every one.
  • Social media influencer campaigns using the world's largest social aggregator of media content and data to identify, invite and incentivize social leaders in your category to create and share positive content about you.
  • Paid social media campaigns on such top platforms as Facebook, Twitter, LinkedIn and Pinterest.

So before you run online to write a blog or create a Facebook profile, stop, take a breath – and take the time to speak with the social media strategists at Austin & Williams. We'll help you "talk" so prospects and customers listen... and positively respond.