Digital Marketing & Strategy
Digital marketing stands out as a discrete discipline for its precise measurement and visible ROI. At Austin & Williams, six pillars serve as the foundation for our agency’s unique approach to maximizing ROI of online communications:
- Budgets that work harder, driving efficiencies in every digital advertising campaign per market, per media and per tactic. And by buying on a cost-per-click basis, there’s no wasted spend.
- Enhanced targeting for improved performance. We precisely reach and influence prospects at every point along their brand consideration and adoption path by targeting geographically, demographically, attitudinally, behaviorally and contextually.
- A rich mix of digital tactics including search engine optimization (SEO), paid search, display, remarketing, mobile, geofencing, streaming video and streaming audio.
- Solid content creation and curation. We regularly create and distribute engaging, relevant online content—for social media, blogs, visual content and custom tools, HTML-based articles, videos, memes and webinars—and share the content of other thought leaders to bolster clients’ SEO and brand position.
- Digital trading desk for real-time optimization and measurement. We keep all digital strategy and campaign management and monitor in-house so we can make smart and fast program changes—and track the performance of every element, all at once and in real time.
- Finger on the digital pulse of emerging trends. We constantly explore innovations in media, technology and creativity for our clients’ competitive advantage.
Experience the difference our digital marketing approach can make to your ROI.