Every brand has a unique and compelling story to tell. A strong brand identity breaks through competitive clutter to connect with its targets and inspire preference and loyalty. Austin & Williams develops, designs and introduces differentiating brand identities that are proven to deliver immediate impact, foster lasting relationships and yield long-term results.
As a first step to branding, A&W conducts a discovery among key internal and external stakeholders, influencers and prospects. This discovery helps identify key equities and fertile ground for brand development and yields a SWOT analysis as an important evaluative step. Our goal is to develop a positioning that reflects the core of the brand, disrupts category conventions to create new opportunity and resonates with key constituencies.