Higher Education Search Engine Optimization

Recent posts about
Search Engine Optimization

Ten Tenets of Modern Websites

by Nathan King, Feb 27, 2012

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Seven SEO Metrics You Should Really Care About (and NOT One is Rankings).

by Tim Eschenauer, May 19, 2011

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The Truth About Search Engine Optimization (SEO)

by Tim Eschenauer, Mar 29, 2011

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Has SEO Finally Hit the Mainstream?

by Tim Eschenauer, Feb 16, 2011

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Looking Back: How'd We Do?

by Austin & Williams, Jan 21, 2011

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Legendary Retailer Fortunoff Taps Austin & Williams

09.2014

Legendary Retailer Fortunoff Taps A&W to Launch New Jewelry Boutique
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A&W Announces New Hires and Staff Promotions

08.2014

Austin & Williams Announces New Hires and Staff Promotions
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A&W Earns 19 Telly Awards for Television Excelence

06.06.2014

Austin & Williams took home 19 awards at the 35th Annual Telly Awards.
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Search Engine Optimization

Search Engine Optimization (SEO)

At Austin & Williams, we develop integrated Search Engine Optimization strategies, both on-site and off-site, that focus not only on improving your website's rankings, but also on how well we increase organic traffic, user engagement and, most importantly, conversions. After all, it's not just about driving visitors to your site; it's about driving them to take the desired action.

Here's our approach in a nutshell:

  • Initial SEO setup and research. We analyze what's working – and what isn't for your website and for your competitors'.
  • Create and implement priority on-site SEO elements. Optimizing title tags, Meta descriptions and URL hierarchy can go a long way in moving your site up the rankings.
  • Ongoing on-site optimization. A successful SEO strategy requires the near continuous analysis and updating of many important on-site elements, content, internal links as well as optimization of digital assets – such as videos and images – to enhance the website's overall search engine visibility.
  • Custom in-bound link strategies. Our goal is to develop inbound links from high-quality, authoritative and relevant websites in a manner consistent with a natural link building campaign.
  • Blog maintenance, optimization and promotion from recommending topics and optimizing articles to implementing, distributing and promoting blogs using advanced link building and social media distribution strategies.
  • Local business directory listings to ensure your site is visible across top industry and niche relevant online listings.
  • Online reputation management, monitoring online reviews regularly, looking for opportunities to suppress negative or neutral reviews (the latter only when they hurt overall rating).
  • Continual conversion optimization. We start by looking for opportunities to optimize copy, navigation, design and layout modifications to improve the website conversion rate, then continually measure and analyze the results to ensure maximum site performance.
  • Real-time performance monitoring and management via our proprietary dashboard. We also provide monthly reports summarizing key metrics.