Research & Development
At Austin & Williams, we like to know how people think and what motivates their decisions. It’s not just curiosity. It’s smart marketing. The foundation of every marketing or branding campaign, our research approach comprises:
- Primary and secondary research including surveys and focus groups of key external and internal audiences as well as up-to-the-minute research available to us as a 4As advertising agency.
- Web Analytics for a comprehensive look at who’s visiting your website – and why.
- Research Dashboards that are powerful and client customized.
- Lifestyle mapping using our incredibly powerful suite of MapInfo geodemographic and geopsychographic tools.
- Our proprietary Brand Assessment Report™ (BAR), a branding research tool that enables us to gain insight into your brand perceptions and brand building opportunities.
Web Analytics
Who’s visiting your website? How are they getting there – why are they leaving – and how can you get them to stay? With Austin & Williams’ comprehensive web analytics services, you’ll know. We’re a full-service interactive agency; we not only track visitors to your website, we can tell you:
- What’s driving traffic to your website
- Where your visitors are going and how long they’re staying – down to the page
- When they’re leaving, and where they’re leaving from
- How your site traffic and “staying power” compares to your competitors
- Ways to improve the numbers. With our full range of services, we can help you make the most of your website, from Search Engine Optimization and Social Media strategies to traditional advertising and direct mail campaigns, we’ll help drive traffic to your website – and keep it there, longer.
Results Dashboard
How do we measure marketing campaign results? Any way you want to. With our powerful, client-customized marketing metrics dashboard that’s unique to our agency, we can measure, track and analyze results… or any marketing communications by the number of business leads or sales generated... by media vehicle or campaign, or by ROI and more. If you name it, we can measure it. Best of all, you can access it, whenever you need it.
