Q&A with Kim Brussell
Vice President of Client Services
What makes a good client?
A good client is one that truly sees us as their marketing partner: one that regularly shares their goals, challenges, successes and progress so that we can not only develop strategic marketing initiatives, but “tweak” them along the way to make them as effective as they can be now and in the future. They should also be open to new ideas and approaches – and see things not only through their own eyes (since often we’re all much too close to the task at hand) – but through the eyes of their customers and prospects.
Name a brand you admire and why.
iPod. Not only have they changed the way in which we buy, listen to and interact with music, but they have done an excellent job marketing to all of their customer groups. They have been able to convince everyone – from young kids no older than seven to Baby Boomers in their sixties – that they aren’t too young (or old) to need and “work” an iPod. iPod has transformed the computer illiterate into computer whizzes in their effort to download and program their own music play lists!
What's your favorite part about your job?
That I get to be a student every day – I love learning about new industries, marketing tools, technology – and how to work with a world full of diverse personalities.
What are some of the homemade “treats” people ask you to bring to a get-together?
Blueberry muffins, crumb cake, baked clams and spinach balls.
If you could go on a shopping spree, what store would you choose?
What's your favorite weekend activity?
Anything outdoors or cultural – ice skating, the beach, local festivals, Broadway, a museum exhibit or barbequing with family and friends, to name a few.