Austin-Williams RSS News Feed

Going Digital: A Simple Prescription for Healthcare Practices

by Barbara Esposito, May 28, 2015


New Perks for Prospective College & University Students

by Tina Choy, May 18, 2015


Four Ad Clichés That Must Go!

by Elizabeth Pontillo, May 11, 2015


The Digital Lives of American Moms

by Rita OConnor, May 4, 2015


Where Consumers Watch, Video Will Follow

by Pam Schneck, Apr 27, 2015


Bring Your Blog Home

by Tina Choy, Apr 20, 2015


Visit our blog

Legendary Retailer Fortunoff Taps Austin & Williams


Legendary Retailer Fortunoff Taps A&W to Launch New Jewelry Boutique

A&W Announces New Hires and Staff Promotions


Austin & Williams Announces New Hires and Staff Promotions

A&W Earns 19 Telly Awards for Television Excelence


Austin & Williams took home 19 awards at the 35th Annual Telly Awards.

View all news

To Know Bethpage is to Love Bethpage.

October 23, 2010

Branding campaign pushes consumer awareness to record levels.

The integrated marketing and branding campaign Austin & Williams created for Bethpage has pushed consumer awareness to their highest levels-and ahead of nearly every one of the Long Island credit union's "big bank" competitors-in record time, according to independent research.

While the campaign only launched in March 2010, results of the survey conducted in June in Bethpage's market area showed that the financial institution is "top of mind" with more consumers than ever before - and so is the advertising campaign created by Austin & Williams. In fact:

  • The Bethpage campaign has pushed unaided brand awareness to the highest level tracked so far.
  • Bethpage is more ‘top of mind' - and has greater unaided advertising awareness-than all but one of their "big bank" market competitors.
  • Nearly 8 in 10 consumers on Long Island recognize the credit union.
  • Over a third of banking consumers are aware of advertising for Bethpage.

"The branding initiative created by Austin & Williams has been extremely successful, as demonstrated by our awareness numbers and growth in 2010,"says Gerard Schmitt, Vice President, Marketing at Bethpage Federal Credit Union. "We thank everyone on the A&W team for their hard work and contribution to that success." Since launching the campaign, Bethpage has boosted membership, brought in millions in new CD deposits and exceeded all projections in both consumer auto loans and business lending.

The integrated multi-media initiative focuses on the iconic "Beth and Paige" who demonstrate the knowledgeable, approachable and service focus of Bethpage employees. The dynamic service duo is featured in a series of television spots, which earned the agency an unprecedented seven Telly Awards, as well as all print, radio and outdoor advertising, merchandising and collateral materials.