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There's a Long Line Outside Austin & Williams for Web Sites

July 29, 2009

By: Donna M. Autuori

Ready to bring your Web site into the new world of interactive innovation? Get in line if you want Austin & Williams (Hauppauge, NY) to create it.

Long Island's most award-winning strategic marketing and advertising agency just landed eight major Web site projects.

Austin & Williams will be building new latest generation Web sites for:

• J. Tortorella Swimming Pools, Inc. (Southampton, NY), one of the largest swimming pool construction companies in the U.S.
• Crescendo Designs (Southampton, NY), a custom audio/video, home theater, communications controls and automation design/installation firm
• Vaughn College of Aeronautics and Technology (Flushing, NY)
• Touro College Jacob D. Fuchsberg Law Center (Central Islip, NY)
• South Nassau Communities Hospital (Oceanside, NY)
• Nassau Educators Federal Credit Union (Westbury, NY)
• Rivkin Radler LLP (Uniondale, NY), one of the nation's leading law firms
• Total Bank Solutions, LLC (Hackensack, NJ), a complete solutions provider to banks and financial institutions.

What the agency is certain to bring to these projects is its trademark strategic approach reflecting both its marketing intelligence and intelligent marketing.

"There isn't an assignment we take on that doesn't begin with strategy," said Austin & Williams' Chief Creative Officer, Rick Chiorando. "It all starts there."

"On the interactive side," he continued, "Web site optimization and fresh, relevant content is especially critical if the Web site is expected to compete against the now over 100 million Web sites on the World Wide Web (www)."

Austin & Williams will be applying its extensive interactive media services in the development of these new Web sites. Chiorando emphasized the integration of state-of-the-art Search Engine Optimization (SEO), social media strategies and empowering clients to update their sites with the click of a mouse using Austin & Williams' proprietary Content Management Systems (CMS).

The A&W CMS enables clients to be their own Web masters. The tool promotes the maintenance of up-to-date Web sites, regularly freshened with new content, news, graphics and SEO criteria, without incurring excessive external Web site programming costs.

"Today, a Web site needs to be designed and built to leverage the explosion in online communications," said Chiorando. "It must meet the specific criteria of the leading search engines, be tuned into the social networking scene and, at the same time convey the brand and core messages of the organization. That's true whether you're a hospital, college, professional firm, service provider, and manufacturer or design/build firm. Your Web site needs to generate a heightened awareness of the organization; a consistent brand experience that blends offline advertising and marketing online and most importantly, delivers qualified ROI."