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June 17, 2010
The television campaign Austin & Williams created for Bethpage Federal Credit Union recently garnered an unprecedented seven bronze awards – including best business-to-consumer campaign – at the 31st Annual Telly Awards, which honors outstanding regional and cable TV commercials and programs.
Starring the iconic "Beth" and "Paige," each of the campaign's five spots also took top honors in the banking category, while the "Cellphone" spot was additionally recognized for its use of humor. The series' unmistakable sense of humor is key to the campaign's overall success, according to Rick Chiorando, the agency's Executive Vice President and Chief Creative Officer.
"Each spot features a fun and unusual vignette that captures the audience's attention and strongly communicates Bethpage's superior service message," he explains. "The campaign strikes the perfect balance between being ‘out there' and memorable, while still generating solid business results for our client." Launched in March, the television ads are part of an integrated, agency-created marketing strategy that has helped drive in new members, boost deposits and break all auto loan records at the Long Island credit union.
The Bethpage campaign's Telly wins represent the third consecutive year that Austin & Williams has been recognized in the global competition for excellence in financial services marketing. The agency previously won four awards for the "Mrs. P." campaign they created for client Provident Bank, a leading full-service community bank based in Montebello, New York.
Founded in 1978, the Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies and corporate video departments in the world. The Telly Awards receive over 13,000 entries annually from all 50 states and countries around the world.