Austin-Williams RSS News Feed

Deflated Expectations

by Ken Greenberg, Jan 29, 2015

Read more...

Print Is Dead?! (Not So Fast.)

by Henry Luhmann, Jan 26, 2015

Read more...

How to Improve Landing Page Conversions in Higher Education? Go to the Videotape!

by Jessica Guidoboni, Jan 19, 2015

Read more...

Expand Your Digital Reach: Go Responsive

by Jerry Bentivegna, Jan 12, 2015

Read more...

Tips for CRM Success in Financial Services

by Jennifer Forget, Jan 5, 2015

Read more...

Move over Mobile Applications. Website Applications Are Gaining Ground in Financial Services—and Fast!

by Frank Durante, Dec 11, 2014

Read more...

Visit our blog

Legendary Retailer Fortunoff Taps Austin & Williams

09.2014

Legendary Retailer Fortunoff Taps A&W to Launch New Jewelry Boutique
Read more...

A&W Announces New Hires and Staff Promotions

08.2014

Austin & Williams Announces New Hires and Staff Promotions
Read more...

A&W Earns 19 Telly Awards for Television Excelence

06.06.2014

Austin & Williams took home 19 awards at the 35th Annual Telly Awards.
Read more...

View all news
News

New MAFCU website brings in the accolades – and the visitors.

October 2011

Most good web development agencies can build a site that's attractive and relatively easy to navigate. But building one that earns accolades from the client, kudos from employees—and drives over one-third more organic traffic than its predecessor within the first 30 days—that's an outstanding success by any measure.

It's also exactly what Austin & Williams recently accomplished with client Mid-Atlantic Federal Credit Union (MAFCU).

"I couldn't imagine having a better partner than Austin & Williams to help us complete this very daunting task," said Marc Wilensky, Vice President of Marketing for the Maryland financial institution, which serves consumers and businesses in Montgomery County.

mafcu-web1.jpg

The site – which has a contemporary look and feel, yet captures the personal, deep connection MAFCU has with its local community – launched in September to rave reviews.

"When we unveiled the site to the staff, they loved it. In fact, just about everyone I have shown it to or have gotten feedback from has loved it," Wilensky continues.  "A&W encompassed everything we wanted to convey on our site and I'm excited for our members and prospective members to utilize it." Prospective members began finding – and using – the site just about right away, thanks to the agency's proven search engine strategy. Initial analytics show that search engines drove in more than 15,000 visitors within the first 30 days – a 35% increase in organic traffic.

The agency, which specializes in financial services marketing, has generated equally impressive results for MAFCU with its traditional direct marketing strategies as well: an auto loan program A&W implemented earlier this year increased applications over 300%.

"It takes a lot to exceed expectations, but Austin & Williams clearly has," Wilensky concludes.