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Mike Tekula Joins Austin & Williams As Search Engine Strategist

December 2011

Mike Tekula recently joined Austin & Williams as a Search Engine Marketing (SEM) Strategist in the interactive design & development group at the growing branding, advertising, social media, interactive and direct marketing agency headquartered on Long Island, New York.

Responsible for crafting and implementing Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising strategies for the agency's B2B and B2C clients, the seasoned digital marketing expert has "been more than busy," according to Creative Director Rick Chiorando.

"Our interactive work has literally exploded in the last year and it hasn't slowed down yet," Rick explains. "We're not only designing and building several new sites, such as the one we recently launched for Mid-Atlantic Federal Credit Union, we're also revisiting and reworking existing sites, like the Orlin & Cohen Orthopedic Group's, to keep it fresh, current – and found." Clients count on Mike, who takes what he describes as a "holistic approach" to every assignment, to uncover opportunities to increase targeted traffic and optimize online marketing campaigns.

"Today, search engines incorporate many metrics that fall well outside ‘traditional' SEO, so a cross-discipline, holistic approach to website optimization is best," Mike says. "Tricks and tactics are always trumped by building things that people love. Where people go, search engines follow."

Prior to joining A&W in 2011, Mike worked as President of Unstuck Digital, a web marketing agency specializing in open source website development and organic online marketing strategies. Mike previously worked as the Search Engine Marketing Specialist at Vision Marketing for clients such as T-Mobile and Benjamin Moore.