What WordPress Has to Offer
by J.J. Gembinski, May 8, 2013
Heineken, The Most Social Beer Brand
by Henry Luhmann, May 1, 2013
The Periodic Table of Branding Elements
by Ken Greenberg, Apr 25, 2013
Unleash the Guerrilla (Marketing)
by Maureen Quinn, Apr 23, 2013
Talkin' 'bout My Must-Have Generation
by Elizabeth Pontillo, Mar 28, 2013
Internet 3: Rise of the Machines
by Robert Harrison, Feb 13, 2013Visit our blog
Database-Driven E-Commerce Site Locks In The Sales For Loop-Loc Safety
Austin & Williams creates quite a splash with e-commerce website.
POV: Interviews Rick Chiorando, Owner of Austin & Williams
The Agency Post Interviews Rick Chiorando of A&W
Austin & Williams Adds Four New Professionals to Talented Team
A&W added 4 new professionals to help keep pace with its steady growth.
New Logo, Website Capture LIA's Leadership Position
Austin & Williams recently completed a new logo and website for the LIA.
May 14, 2009
By: Kim Brussell
Since the Intrepid Sea, Air & Space Museum reopened its doors in November 2008, after an extensive two year renovation, the Museum complex has continued to draw a record number of visitors. The "IN" campaign launched this fall has certainly called complacent New Yorkers to action:
"Austin & Williams has gone above and beyond in producing the most professional and inspiring creative the Museum has ever seen," explained Michael Onysko, Assistant Vice President of Marketing at the Intrepid. "Their attention to detail and unparalleled work ethic to achieve the client's goals has impressed us from the start. From their leadership team down to the last graphic designer, they truly get it. During a critical and historic time in the Museum's history, Austin & Williams has been there to support us in any capacity necessary, while guiding us creatively and strategically."
The Museum recently hosted its premier winter season event, Kids Week. Held during Winter Break, Kids Week offers nine days of exciting, educational and hands-on fun for children and adults. This year's partners included Madame Tussauds, the New York Knicks, New York Liberty and New York Mets, New York Hall of Science, NASA, Broadway performances and more.
After the first few days, Onysko broke away to let A&W know just how well things were going, "We are doing record attendance, through the roof – your creative and the placements we have had all helped us achieve this great success. Thanks to your entire team!" The final numbers...nearly 30,000 visitors – 70% more visitors than their highest attendance level ever!
The Agency is using these results as a foundation for planning the Museum's peak season marketing strategy and tactics. It is also looking at how to best incorporate web and social networking channels into its efforts. All indicators point to an incredible season!