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Eva LaMere Appears on Televised Panel on Social Media
February 2012
Eva LaMere, Executive Vice President at Austin & Williams, a Long Island-based branding, advertising, social media, interactive and direct marketing agency, discussed the emergence of "Generation C" during a recent panel on the cultural and business impact of social media that aired on a local cable television program.
"'Generation C' means we're computerized, connected and community-oriented. It's a classification that bridges the demographic classifications – the GenY, the Millennials, the Baby Boomers – and a great way to position where social media's growth is," explained Eva, who appeared with other communications experts from academia and the media on "Exploring Critical Issues," a Telecare program hosted by Bob Scott, PhD, President of Adelphi University.
Understanding how to use social media to reach-and influence-the decisions of these targets is critical to the agency's growing roster of financial services, healthcare and higher education clients, continued Eva, who leads the account management team and is responsible for strategic planning, development and execution of marketing programs.
"Our clients want to be more digital not because it's hip and cool but because it enables them to gain a better understanding of how their dollars are working for them. It gives them an incredible ability to track and measure what's being done online."
Case in point: the agency's success on behalf of client Bethpage Federal Credit Union during the social-media driven "Bank Transfer Day", which increased checking account volume 400% during the one-week campaign, which included both traditional and online media.
"We encourage clients to approach marketing in a truly integrated, holistic way," she added. "That's not to say that traditional media still doesn't have a big role to play. It's how we can use both traditional and digital together that's the key."
