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Danfords Hotel Names Austin & Williams Agency of Record

March 20, 2008

Long Island, NY - Austin & Williams, a leading strategic advertising and marketing agency, has been named the Agency of Record for Danfords Hotel & Marina (Port Jefferson, NY), a distinctive harbor-side destination offering a boutique hotel, restaurant and lounge, catering, conference and top-rated marina facilities.

Austin & Williams has been charged with implementing a complete re-branding and re-positioning of the landmark property, which emphasizes both its chic, luxurious facilities and extraordinary location on Long Island's North Shore.

Austin & Williams will be redesigning the logo, launching a new print advertising, radio advertising and out-of-home advertising campaign, managing the complete media buy, redesigning the website and developing all new collateral materials.

The extensive branding and advertising assignment coincides with Danfords embarking on a multimillion dollar renovation intended to help this premier hospitality resource attract guests from across the broader Tri-State and East Coast, maintain high hotel occupancy, and attract more corporate, social and philanthropic events. Austin & Williams won the account in a competitive bid process.

The Austin & Williams' team brings a strong track record within the hospitality industry, having successfully served diverse accounts ranging from the legendary Oheka Castle and new Stonebridge Golf Club to Pinegrove Ranch & Family Resort. Its campaigns have won numerous international and national honors, as well as countless regional awards as evidenced by its 43 BOLIs in the 2007 "Best of Long Island" Long Island Advertising Club competition.

According to Austin & Williams Executive Vice President Eva LaMere, who along with Chief Creative Officer Rick Chiorando and Director of Client Services Kim Brussell will be overseeing the account, "Danfords has a spectacular, unique waterfront location, accessible to the village of Port Jefferson, which inspired our campaign conception of Location. Location...One Extraordinary Transformation; One Special Destination..."

"After undergoing a multimillion dollar renovation, Danfords Hotel and Marina sets a new standard in leisure and business experiences on Long Island," said Stewart Weiner, Danfords' Executive Director & General Manager. "Austin & Williams demonstrated enthusiasm, fresh thinking and has consistently created campaigns that spark consumer buzz and generate revenue. That's exactly what we demand of our marketing communications."

Ms. La Mere continued, "We plan to support Danfords' overall marketing and sales goals, capitalize on its fabulous location, and help leverage the major transformation Danfords is undergoing. Clearly, we will be very strategic in our creative, media selection and Internet marketing to advance Danfords' revenue optimization and occupancy objectives, while positioning Danfords as a one-of-a-kind destination for consumers, businesses, tourists and boaters who can take advantage of a beautiful North Shore marina to dock their boat and enjoy Port Jefferson – its shops, cultural offerings and restaurants which includes Danfords' own top rated WAVE Restaurant & Lounge."

"We have already kicked off the campaign with print ads in Newsday," added Ms. Brussell. And this will be complemented by radio and LIRR platform posters."

About Danfords Hotel & Marina

Danfords Hotel & Marina is situated in the heart of historic Port Jefferson, New York on the harbor off Long Island Sound. Just one hour from Manhattan and with direct ferry access to Bridgeport, Connecticut, the property encompasses a luxurious boutique hotel including 86 guestrooms and VIP suites, all elegantly appointed and featuring high-end amenities. There is an on-site spa and salon, gift shops, 24-hour business service and fitness center and concierge.

Gourmet dining is provided in Danfords' WAVE Restaurant & Lounge featuring eclectic fine American cuisine. A newly renovated ballroom provides a lasting impression for superb, super chic catered affairs in a setting offering a panoramic view of the harbor. Over 12,000 square feet of state-of-the-art conference space makes Danfords ideal for a wide range of off-site business events.

The full-service, 75-slip marina, voted "Best Resort Marina" by Captain's Guide Magazine, offers boating accommodations for a day or weeks at a time. Danfords' courteous and knowledgeable concierge services help guests and boaters navigate the many outstanding attractions and activities in the nearby Port Jefferson and surrounding towns including theatre, water sports, shopping, music, antiques and arts and crafts. For more information, visit: www.danfords.com.