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A Healthy Approach to Social Media

by Christina Walters, Oct 30, 2014

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A New Approach. The Same Mission. (An Unlikely Source?)

by Ron Dylnicki, Oct 24, 2014

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Mobile Healthcare: Can Mobile Health App Data Help Curb the Ebola Crisis?

by Andrew Catalano, Oct 22, 2014

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Mobile Banking and Digital Marketing Are Destined to Be Together

by Alex Becker, Oct 6, 2014

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High Tech vs. High Touch in Higher Ed

by Barbara Esposito, Oct 1, 2014

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An Expanding Media Universe

by Elaina Beato, Feb 19, 2014

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Legendary Retailer Fortunoff Taps Austin & Williams

09.2014

Legendary Retailer Fortunoff Taps A&W to Launch New Jewelry Boutique
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A&W Announces New Hires and Staff Promotions

08.2014

Austin & Williams Announces New Hires and Staff Promotions
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A&W Earns 19 Telly Awards for Television Excelence

06.06.2014

Austin & Williams took home 19 awards at the 35th Annual Telly Awards.
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Bethpage Takes on the Big Banks—and Wins Big.

December 2011

What started as a social media movement encouraging consumers to move their money from big banks turned into a big-time marketing success for Austin & Williams' financial services client Bethpage Federal Credit Union.

With a market-leading "Always-Free-No-Fee Checking Lifetime Guarantee", Bethpage was strongly positioned to leverage the media frenzy surrounding commercial bank fee increases-and the resulting "Bank Transfer Day" – and Austin & Williams was more than ready to help them make the most of it. Within two days, we created and executed a stand-out strategy featuring both traditional print and broadcast advertising as well as digital and social media marketing.

Bank Transfer Day Landing Page

"We really kicked our marketing into overdrive with this campaign," explains Gerard Schmitt, Bethpage Vice President of Marketing. "Austin & Williams' support was fantastic. Thanks to their quick turnaround on every element, including the media, our campaign really paid off in growth and overall awareness, too." At the end of the week-long promotion, Bethpage reported opening 1,521 checking accounts-more than four times their weekly average.

Agency of record for Bethpage since 2010, Austin & Williams' integrated marketing and branding campaign for the credit union has continuously racked up the results and accolades, including a prestigious 2011 Diamond Award from the Credit Union National Association's (CUNA) Marketing and Business Development Council.