Austin-Williams RSS News Feed

An Expanding Media Universe

by Elaina Beato, Feb 19, 2014

Read more...

Results of the Super Bowl Ad Panel – Junior Division

by Ken Auld, Feb 3, 2014

Read more...

Super Bowl Ads: Mostly a Miss

by Elizabeth Pontillo, Feb 3, 2014

Read more...

Meet Your Super Bowl Ad Panelists – Junior Division

by Ken Auld, Jan 30, 2014

Read more...

Google Glass Fantasy Apps

by Robert Harrison, Dec 18, 2013

Read more...

Summer Party at the "Sandcastle"

by A&W Unplugged Team, Oct 3, 2013

Read more...

Visit our blog

Legendary Retailer Fortunoff Taps Austin & Williams

09.2014

Legendary Retailer Fortunoff Taps A&W to Launch New Jewelry Boutique
Read more...

A&W Announces New Hires and Staff Promotions

08.2014

Austin & Williams Announces New Hires and Staff Promotions
Read more...

A&W Earns 19 Telly Awards for Television Excelence

06.06.2014

Austin & Williams took home 19 awards at the 35th Annual Telly Awards.
Read more...

View all news
News

Bethpage Takes on the Big Banks—and Wins Big.

December 2011

What started as a social media movement encouraging consumers to move their money from big banks turned into a big-time marketing success for Austin & Williams' financial services client Bethpage Federal Credit Union.

With a market-leading "Always-Free-No-Fee Checking Lifetime Guarantee", Bethpage was strongly positioned to leverage the media frenzy surrounding commercial bank fee increases-and the resulting "Bank Transfer Day" – and Austin & Williams was more than ready to help them make the most of it. Within two days, we created and executed a stand-out strategy featuring both traditional print and broadcast advertising as well as digital and social media marketing.

Bank Transfer Day Landing Page

"We really kicked our marketing into overdrive with this campaign," explains Gerard Schmitt, Bethpage Vice President of Marketing. "Austin & Williams' support was fantastic. Thanks to their quick turnaround on every element, including the media, our campaign really paid off in growth and overall awareness, too." At the end of the week-long promotion, Bethpage reported opening 1,521 checking accounts-more than four times their weekly average.

Agency of record for Bethpage since 2010, Austin & Williams' integrated marketing and branding campaign for the credit union has continuously racked up the results and accolades, including a prestigious 2011 Diamond Award from the Credit Union National Association's (CUNA) Marketing and Business Development Council.