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POV: Interviews Rick Chiorando, Owner of Austin & Williams
The Agency Post Interviews Rick Chiorando of A&W
May 1, 2010
Now the picture of contemporary, North Shore Long Island glamour, The Crest Hollow Country Club will soon launch a bold branding campaign that reflects this new image, created by the award-winning team at Austin & Williams.
Recently named agency of record for the exclusive country club and catering hall, A&W has already developed a stunning new logo for Crest Hollow that features a stylized font and complementary icon, which represents its trademark pool fountains. The new identity is the first step in the agency's integrated rebranding and marketing strategy, according to Eva LaMere, Executive Vice President at Austin & Williams.
"While the Crest Hollow Country Club is a landmark on Long Island, it has recently undergone a major transformation that uniquely combines old world elegance with a hip, luxuriously contemporary feel," Eva says. "Our goal is to convince this market to take a look at Crest Hollow now - and we know they're going to be amazed by what they see." The facility's multimillion-dollar renovation includes a luxurious "South Beach" outdoor space - complete with soft sand and lounge furniture - that's perfect for virtually any event, from weddings and bar mitzvahs to more casual business functions.
"Our creative and media strategies target the key decision makers in each market segment while still building an over-arching, definable brand for Crest Hollow," she explains. "We understand how consumers, businesses and professional planners choose their event destinations. Our approach leverages the resources they use to make those decisions." The agency's plan includes a strategic mix of traditional and digital media, including direct marketing, print and broadcast outlets, as well as a newly designed website with advanced search engine optimization (SEO), social media and online advertising.
The Crest Hollow Country Club campaign is set to launch by the beginning of June. Get a closer look at the new logo - and Austin & Williams' award-winning work for other clients - in the agency's online portfolio.