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Austin & Williams Named Intrepid Museum's Ad Agency
May 30, 2008
Source: Newsday
By: Carrie Mason-Draffen
Long Island, NY - The newly refurbished Intrepid Sea, Air & Space Museum has a new ad agency. Austin & Williams on Long Island has been named the advertising and marketing agency of record for the retired aircraft carrier, one of the world's largest maritime museums.
The agency was named after a "very competitive review," according to a museum statement. Neither the agency nor the museum disclosed a dollar amount for the account.
After a renovation that began in 2006, the 900-foot-long Intrepid is scheduled to return home to Manhattan's Pier 86 in October. The museum will reopen on Nov. 8 for Veterans Day weekend.
"We wanted to move forward with a new branding campaign that will reflect the importance of the museum," said Susan Marenoff, the museum's executive director.
Austin & Williams will develop marketing strategies and the creative work in a branding campaign that will cross many different media.
"We are truly proud and honored to have been selected to relaunch the Intrepid Sea, Air & Space Museum, a historic landmark that is one of our nation's most compelling symbols of heroism," said the agency's president Ken Greenberg.
Based on Long Island, New York, Austin & Williams is a full-service marketing and advertising agency specializing in research-driven, results-oriented campaigns for clients in ultra-competitive environments such as health care, financial services, higher education and hospitality.
Attach file: Download the Newsday Article
