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Austin & Williams Launches Healthcare Alliance

May 8, 2009

By: Donna M. Autuori

Austin & Williams (Long Island, NY), a leading strategic marketing, advertising and web site development agency has announced the formation of the "Healthcare Alliance", a unique multi-disciplinary strategic partnership that redefines healthcare marketing and enable its growing base of hospital and group practice clients to meet the formidable challenges presented by today's economy.

"Healthcare institutions that don't just survive – but thrive – in our challenged economy are those that not only effectively leverage their resources, but re-align their thinking," explains Eva LaMere, Executive Vice President at Austin & Williams. "They must essentially redefine what healthcare marketing is, as well as its role in hospital management and operations." A collaboration of experts in research and analytics, operational and financial management, marketing strategy and creative execution, the Healthcare Alliance is the only such synergistic alliance of its kind anywhere in the country, LaMere explains.

The Long Island-based agency now holds strategic partnerships with two innovative healthcare solutions firms: i3 Business Performance Solutions, LLC, a leading hospital operational, clinical and financial management consultancy led Dr. Akram Boutros, former Executive Vice President and Chief Administrative Officer of the nationally-recognized St. Francis Hospital – The Heart Center; and Alpha Software, an award-winning interactive database application software developer for robust data-driven Web site deployments that specializes in hospitals.

"Together, we bring healthcare institutions significant expertise, complementary skill sets and unique solutions that transcend traditional thinking, whether it's analyzing patient drivers by diagnosis, targeting the referring physician as ‘customer' or building online innovations that can improve the patient experience along with the bottom line," she explains. "It's a revolutionary approach to healthcare marketing that's time has come."

To find out more about the Healthcare Alliance at Austin & Williams, call Eva LaMere at 631-231-6600, ext. 190.

Austin & Williams is a full-service, award-winning marketing, advertising and web site development agency based in Hauppauge, New York, that specializes in creating research-driven, results-oriented campaigns for clients in ultra-competitive environments such as health care, financial services, higher education and hospitality.
About i3 Business Performance Solutions

i3 Business Performance Solutions, LLC is a regional consulting firm headquartered in Manhattan with deep healthcare industry expertise. Specializing in Corporate Performance Management (CPM) i3 assists clients in meeting the enormous and complex challenges of today's business environment, by aligning the organization to achieve peak operational, clinical, and financial performance.

About Alpha Software

Since 1982, Alpha Software has been providing developers with award-winning tools that make it easy to rapidly build robust database and business applications. Based in Burlington, Vermont, Alpha's healthcare clients include institutions such as John Hopkins Hospital, Mount Sinai Hospital, St. Luke's Hospital, VA Medical Center, World Health Organization, American Lung Association and American Red Cross.