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Austin & Williams' Clients Post Record-Breaking 2009 Despite Economy

January 2010

In a year that was not without its challenges, 2009 will be remembered as a record-breaker for several clients of Austin & Williams, an integrated marketing, branding and interactive media agency based on Long Island, New York.

A&W also added to its "Long Island's most-awarded" agency ranking, taking home seven Best of Long Island (BOLI) Awards and its fourth Telly Award for client Provident Bank's "Mrs. P." campaign. Several client campaigns generated similarly impressive results:

• Molloy College recorded its largest freshmen class in school history this Fall, followed by its best-ever Open House attendance in November 2009, thanks to the continued success of its proactive and highly targeted marketing initiatives and enhanced ad campaign;
• Lakeland Bank, a community bank in New Jersey, increased core business checking accounts by 25 percent – as well as its account balances and cross-sell ratios – as a result of a successful direct mail acquisition program created and implemented by the agency;
• The Intrepid Sea, Air & Space Museum experienced record attendance in its first year since reopening in November 2008 with nearly 1,000,000 visitors. Its membership base more than doubled during the same period. The strategic and attention-grabbing "IN" campaign developed by A&W continues to evolve to maintain the momentum of the reopening's success.
• For the fourth straight year, Vaughn College experienced a new student enrollment increase of nearly 15 percent this Fall, and Open House attendance was up by 10 percent. A new creative campaign is set to launch in 2010.