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Austin & Williams a Top Contender to Take Home Most BOLIs... Again

April 2, 2009

By: Donna M. Autuori

Austin & Williams (Hauppauge, NY), a strategic marketing and advertising agency, is again at the head of the class in BOLI nominations for the upcoming Long Island Advertising Club's 36th Annual Best of Long Island (BOLI) Award Program.

Last year, A&W won a total of 72 awards including 11 of the most prestigious, "Best in Category" BOLI's earning it the distinction as the agency winning the most awards for three of the previous four years. This year, based on A&W receiving 35 finalist nominations, the most of any other ad agency, that winning streak is likely to continue.

Led by President Ken Greenberg, Executive Vice President Eva LaMere and Executive Vice President/Chief Creative Officer Rick Chiorando, Austin & Williams' primary goal is not to create award winning advertising campaigns, brochures, direct mailers, logos, commercials, web sites, etc. It is to create advertising and marketing that achieves results. The fact that A&W's peers in the tristate area's advertising community deem their work to be among the best is a testimony to the level to which its work resonates.

Outside of the region, Austin & Williams is no slouch in the award category either. Among its achievements last year was competing against 14,000 global entries and taking home three Telly Awards – the advertising industry's equivalent to the Oscars. Recently, the agency also landed four gold and a silver in the nation's largest educational advertising awards program, the Admissions Advertising Awards program, on behalf of Molloy College and Touro Law School.

What makes Austin & Williams' work a standout? Chiorando points to a unique strategic process and a hand-picked creative team that he says represent the "Best of Breed" talent.

"Our strategy and talent is evident in everything we do, from our logo designs to our full-scale branding campaigns," said Chiorando.

He has said it before and says it again: "I will (and have) put my studio up against any agency in the world. Their strategy, creativity and passion about meeting our clients' marketing and sales goals are exceptional."

Among the categories in which Austin & Williams was named a finalist at this year's BOLI awards is "Campaign of the Year" for the Intrepid Air, Sea and Space Museum.