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The Summer's Been Hot for the Interactive Team at Austin & Williams

August 26, 2010

Traditionally, summer is a slow time for those in the advertising business. Not so this year for the interactive team at Austin & Williams.

Within the past few months, we've built and launched websites for:

• Touro Law Center. At over 700 pages, the website built for the Central Islip, New York law school must set a precedent in terms of sheer size and functionality. Its integrated CMS system and audience-focused structure make it easy for prospective and current students, alumni and employers to quickly and easily navigate the wealth of content.
• Nassau Educators Federal Credit Union. Incredibly dynamic and user-friendly, this site features a custom banking tool that enables the Long Island credit union to create their own pages for product and service promotions. The latest in website security helps to ensure the confidentiality of member transactions.
• Rivkin Radler LLP. The site's sophisticated design mirrors this national law firm's stunning, contemporary headquarters, while its enhanced functionality makes it simple for audiences to quickly find the information they're looking for – and for the firm to keep content current.

While each of these sites are markedly different in scope and creative approach, each leverages the agency's integrated strategic approach that focuses on "who."

"Every assignment we take on begins with 'who' – who are the decision makers we're trying to reach, how do they make important decisions – and how do we influence them?," says Chief Creative Officer, Rick Chiorando. "No one spends more time understanding the decision making process than we do."

But time is one thing the agency isn't going to see more of any time soon. The latest website launches are among nearly a dozen the agency will develop within as many months. Earlier in 2010, A&W created next generation websites for: J. Tortorella Pools, a leading luxury pool construction company; Crescendo Designs, a custom audio/video, home theater, communications controls and automation design/installation firm; Total Bank Solutions, which enables financial services providers to offer extended FDIC coverage to their depositors – and also revamped our own site to better showcase the agency's creative talents and technological capabilities.

Four more websites are still in the works: one for Vaughn College of Aeronautics and Technology, which is set to launch in the fall; as well as ones for South Nassau Communities Hospital, SunStream USA and the Crest Hollow Country Club.