Higher Education Marketing & Advertising

With more than 4,000 colleges and universities nationwide, higher education is also big business – and a competitive one at that. Austin & Williams is the higher ed marketing agency that can help your institution stand out in this crowded arena where competition is fierce on all fronts – for public dollars, private donations, the smartest students and top-notch faculty members.

Because at Austin & Williams, we know not only who’s involved in the college selection decision, we know how to influence them. From branding and rebranding to development and recruitment marketing that help get the dollars – and students – in, we create smart strategies for our higher education clients. Our roster includes:

• Molloy College: Our ongoing recruitment program for this private college continues to bring in the accolades – and the students: most recently, applications increased over 17%; confirmations increased 30%; transfer student applications increased 10% and Honor student enrollments increased 300+%.
• Touro Law Center: The research-driven radio and print campaign we created for this innovative Long Island law school targeting potential employers as well as prospective students is earning awards – and interest from throughout the legal community.
• Vaughn College: Now in its fourth year, our strategic recruitment efforts for this not-for-profit engineering, technology and aeronautics school remain powerful to this day. In fact, the fall 2009 class – the institution’s largest in over nine years – included 415 students, an increase of 35% since 2006. The incoming class is also academically stronger with significantly higher average SAT scores and GPAs.

Because at Austin & Williams, we know not only who’s involved in the college selection decision, we know how to influence them. See for yourself: view some of our work for our higher education clients.