Higher Education Marketing & Advertising
With more than 4,000 colleges and universities nationwide, higher education is also big business – and a competitive one at that. Austin & Williams is the higher education marketing agency that can help your institution stand out in this crowded arena where competition is fierce on all fronts – for public dollars, private donations, the smartest students and top-notch faculty members.
From branding and rebranding to development and recruitment marketing that help get the dollars – and students – in, we create smart strategies for our higher education clients.
Our roster includes:
- Molloy College: We're helping this private liberal arts college just outside Manhattan compete for the limited pool of qualified graduate school candidates with some of higher education's biggest names. While graduate school enrollments continue to decline nationwide, Molloy's is up – nearly 10 percent in the past three years.
- Vaughn College: GPS-based mobile targeting – "geofencing" – takes micromarketing to a whole new level with absolutely incredible results. We used this technology to help Vaughn College of Aeronautics & Technology reach prospective students at New York's largest college fair at the Jacob Javits Center generating more than 500 website visits in less than four hours. It was one element of a micro-targeted digital media strategy that generated 50 online conversions and record-breaking Open House attendance.
- Touro Law Center: The research-driven radio and print campaign we created for this innovative Long Island law school targeting potential employers as well as prospective students is earning awards – and interest from throughout the legal community.
Because at Austin & Williams, we know not only who's involved in the college selection decision, we know how to influence them. See for yourself: View some of our work for our higher education clients.