An Expanding Media Universe

by Elaina Beato, Feb 19, 2014

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Results of the Super Bowl Ad Panel – Junior Division

by Ken Auld, Feb 3, 2014

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Super Bowl Ads: Mostly a Miss

by Elizabeth Pontillo, Feb 3, 2014

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Meet Your Super Bowl Ad Panelists – Junior Division

by Ken Auld, Jan 30, 2014

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Legendary Retailer Fortunoff Taps Austin & Williams

09.2014

Legendary Retailer Fortunoff Taps A&W to Launch New Jewelry Boutique
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A&W Announces New Hires and Staff Promotions

08.2014

Austin & Williams Announces New Hires and Staff Promotions
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A&W Earns 19 Telly Awards for Television Excelence

06.06.2014

Austin & Williams took home 19 awards at the 35th Annual Telly Awards.
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Higher Education Marketing & Advertising

Higher Education Marketing & Advertising

With more than 4,000 colleges and universities nationwide, higher education is also big business – and a competitive one at that. Austin & Williams is the higher education marketing agency that can help your institution stand out in this crowded arena where competition is fierce on all fronts – for public dollars, private donations, the smartest students and top-notch faculty members.

From branding and rebranding to development and recruitment marketing that help get the dollars – and students – in, we create smart strategies for our higher education clients.

Our roster includes:

Graduate enrollment increased 10 percent
  • Molloy College: We're helping this private liberal arts college just outside Manhattan compete for the limited pool of qualified graduate school candidates with some of higher education's biggest names. While graduate school enrollments continue to decline nationwide, Molloy's is up – nearly 10 percent in the past three years.
  • Vaughn College: GPS-based mobile targeting – "geofencing" – takes micromarketing to a whole new level with absolutely incredible results. We used this technology to help Vaughn College of Aeronautics & Technology reach prospective students at New York's largest college fair at the Jacob Javits Center generating more than 500 website visits in less than four hours. It was one element of a micro-targeted digital media strategy that generated 50 online conversions and record-breaking Open House attendance.
  • Touro Law Center: The research-driven radio and print campaign we created for this innovative Long Island law school targeting potential employers as well as prospective students is earning awards – and interest from throughout the legal community.

Because at Austin & Williams, we know not only who's involved in the college selection decision, we know how to influence them. See for yourself: View some of our work for our higher education clients.