Healthcare Marketing & Advertising
Tell us where it hurts. At Austin & Williams, we have the healthcare marketing experience to understand your competitive "pains" – and the advertising and creative expertise to help you do something about them.
No communications agency knows more about how consumers select a hospital or doctor than we do. And we have the track record to prove it. Our clients include a number of leading hospitals and specialty group practices, including:
- North Shore LIJ: Our launch campaign for this hospital’s breakthrough Bariatric Surgery Program to referring physicians and potential patients resulted in a 45% increase in attendance at the hospital’s introductory seminar and an increased "closing" rate among the patient attendees interested in proceeding with the surgery.
- Orlin & Cohen Orthopedic Group: Following a successful physician recruitment effort that helped Long Island’s leading private orthopedic group increase their subspecialist staff by 30%, we implemented an integrated consumer campaign that drove in patients. In fact, our search engine optimization (SEO) strategies for a leading Long Island orthopedic group not only increased their organic search traffic over 158%, it boosted online appointment bookings a whopping 547% in just one year. Of those patients booking online, analytics show that 80% of them found the site via search engines.
- South Nassau Communities Hospital: Our rebranding strategies dramatically changed the public’s perception of this Long Island hospital from "just" a community hospital to a leading-edge local healthcare provider. In under a year, follow-up research revealed a 21% increase in positive awareness among consumers.
This means we know how to market to physicians… and to patients. We know how to change perceptions… and healthcare habits. Most importantly, we know how to take this experience and translate it into measurable results for your healthcare institution. View our work for our healthcare clients.
