Healthcare Marketing & Advertising
Tell us where it hurts. At Austin & Williams, we have the healthcare marketing experience to understand your competitive "pains" – and the advertising and creative expertise to help you do something about them.
No communications agency knows more about how consumers select a hospital or doctor than we do. And we have the track record to prove it. Our clients include a number of leading hospitals and specialty group practices, including:
- Orlin & Cohen Orthopedic Group: Following a successful physician recruitment effort that helped Long Island's leading private orthopedic group increase their subspecialist staff by 30 percent, we implemented an integrated consumer campaign that drove in patients. In fact, our search engine optimization (SEO) strategies for a leading Long Island orthopedic group not only increased their organic search traffic over 158 percent, it boosted online appointment bookings a whopping 547 percent in just one year. Of those patients booking online, analytics show that 80 percent of them found the site via search engines.
- PM Pediatrics: The award-winning campaign we created for this pediatric urgent care provider is generating "super" results. Led by the iconic "Captain PM," our targeted strategy resonates with parents, appeals to kids – and has helped PM Pediatrics become the fastest growing provider in the super-competitive New York/New Jersey market and achieve a greater ROI and increased profitability for each center they've opened since our campaign began.
- Wartburg: Our integrated rebranding and marketing campaign for this senior care services provider is enabling them to connect with decision-making caregivers more effectively than ever before: We saw a 548 percent increase in visitors the first day we launched Wartburg's new website and have since posted a conversion rate more than twice the industry average.
This means we know how to market to physicians... and to patients. We know how to change perceptions... and healthcare habits. Most importantly, we know how to take this experience and translate it into measurable results for your healthcare institution. View our work for our healthcare clients.View our Agency Promotional Video