Financial Marketing & Advertising

No other marketing or advertising agency has the deep financial expertise that Austin & Williams has. We know how consumers and businesses make their banking decisions – and how to influence them. We put that knowledge to work with strategies that build or revitalize your brand, achieve your product goals and strengthen relationships with prospects, customers or members.

We’ve done just that for the many banks and credit unions that make up our client roster, including:

• Bethpage Federal Credit Union: The integrated marketing and branding campaign we launched in March pushed consumer awareness to its highest levels – and ahead of nearly every one of the Long Island credit union’s "big bank" competitors – in record time, according to independent research. Bethpage is "top of mind" with more consumers than ever before – and recognized by nearly 8 in 10 consumers on Long Island.
• Lakeland Bank: The business checking acquisition strategy we developed for this New Jersey community bank is still generating double-digit returns – with account openings up 33% – more than a year after launch.
• Nassau Educators Federal Credit Union: The new website our interactive team created for this Long Island credit union features sophisticated, custom content management tools that enable visitors to do everything from becoming a member or referring a friend to managing existing accounts and signing up for special events.
• Provident Bank: Our direct-to-client campaign for this New York community bank’s new Westchester business division helped the commercial lending team land its second-largest relationship in the county – including an $8 million loan. Follow-up research revealed that 81% of recipients have an enhanced perception of the bank and 67% are likely to consider banking there in the future.

Because at Austin & Williams, it’s NOT just about getting your name out there and increasing brand recognition. It's about strategic thinking and business-building results. That’s what makes us different from other ad agencies. Of course, we develop and implement strategically sound, creative marketing programs for our financial clients, but we also do more. We generate rock-solid results. Take a look at our work for some of them.