Direct Marketing

Hit your target where they live (or work). Our direct mail marketing team never misses. The only full-service direct marketing operation that’s part of a leading Long Island ad agency, Austin & Williams' Direct Marketing Division reaches millions of consumers and professionals, on behalf of dozens of clients, every day: with messages that are memorable, market-driven and meticulously executed. From in-house database development and Lifestyle Mapping and Profiling to design, copywriting and lettershop services, we take your campaign from "mind to mailbox". Take a look at some of our direct marketing pieces.

Lifestyle Mapping and Profiling

If you're going to make your mark, you’ve got to hit your target. And with Predictive Analytics, you’re sure to get a bull's-eye virtually every time. As the country’s ONLY advertising agency that’s a MapInfo Certified Predictive Analytics Business Partner, we use the incredibly powerful suite of MapInfo geodemographic and geopsychographic tools – part of our proprietary Brand Assessment Report™ (BAR) methodology – to make sure we're reaching the right audience with the right message at the right time.

Combining MapInfo’s 72 different PSYTE U.S. Advantage® lifestyle clusters with nationwide MRI results, we know:

• What motivates people in any geography
• What cable TV channels they watch
• What radio stations they listen to
• What they're reading
• What websites they visit and more - in rank order

But it’s what we do with what we know that matters: We fine-tune our direct mail messaging and lists. We select the right outlets. We make smart media planning decisions so you get more bang for your media buck.