Digital Marketing

“Build it and they will come” may work for imaginary baseball parks in cornfields, but it doesn’t work for websites. That’s why we don’t just build websites; we build customized digital marketing strategies that target your audience through communications vehicles they most often use via:

• Social Media Marketing strategies that can help bolster your online presence and safeguard your reputation.
• Search Engine Optimization, an extensive, research-driven approach that can help your site hit the top of the search results – and stay there.
• Pay-Per-Click programs to boost your web traffic even further.
• Email Marketing campaigns with results that blast away your competition – not at your targets.
• Online Media Buying with our trademark research-driven media planning approach so you get the most bang for your digital media dollar.
• Mobile Marketing with such a mass reach – a new media unto itself.

Social Media Marketing

Social media can help your business connect to dedicated customers, build relationships with new customers and allow you to monitor what customers are saying about you. But before you run online to write a blog or create a Facebook profile, stop and take a breath. Much like advertising campaigns, social media takes careful planning, creativity, time and dedication. Our social media services can help take the guesswork out of it all. We:

• Research and evaluate your targets
• Create a customized content strategy that helps you make the most of your social media opportunities – and integrates with your overall marketing program
• Keep our finger on the pulse of public opinion about your brand, products or services
• Deliver immediate alerts to incidents that impact your brand – positively or negatively

Search Engine Optimization (SEO)

Thanks to search engines, internet users no longer just "surf" the web; they actively seek out brands, products and services to fill their needs. With Search Engine Optimization (SEO), your site will be the one they find.

Austin & Williams brings together a sound content strategy with solid web design, development, accessibility and usability standards. Whether your site is live or in redesign, we perform comprehensive research that pinpoints the keywords your targets actually use and a full competitive analysis. We then create a strategy that improves your search engine ranking – and the chance your customers click on your site, first. As the search landscape changes (think daily), ongoing monitoring and maintenance optimize your site's ranking and performance and drive a steady stream of qualified traffic to your website.

Pay-Per-Click

Pay-Per-Click (PPC) and Search Engine Optimization (SEO) work hand in hand to improve your website’s quality score and drive qualified traffic. While natural/organic search drives about eight times the results of a paid one, a PPC campaign can be a great way to give your website traffic an immediate boost and help give you some early traction while SEO helps your website rise organically in the rankings.

Email Marketing

Austin & Williams develops email marketing campaigns that generate results. Offering the highest return on investment of any online marketing vehicle – or direct marketing vehicle for that matter – we can help you use email marketing to reach your targets, engage your audience and generate bottom line results with our:

• Complete email marketing campaigns. From list development, graphic design and copywriting through broadcast and results tracking, we know how to create email campaigns that CAN the SPAM – and produce rock-solid results.
• HTML Mail System tool for your website. Part of our website development services, this CAN-SPAM compliant system enables you to maintain ongoing broadcast email communications – newsletters, announcements, event listings and more. Our system contains customizable templates with an easy-to-use interface, unlimited list groups, and a complete statistics tool to view results including open rates, click through rates, activity by recipient, activity by date and time, and link popularity.

Online Media Buying

At Austin & Williams, we approach our online/digital media planning and buying the same as we do so-called “offline” media: research drives our recommendation. Whether we’re looking into Search Engine Optimization, ad networks, portals, Email Marketing or Social Media, we:

• Start by understanding your target audience and how they use, and interact with, online media
• Determine the metrics of success for the online campaign
• Work with our interactive creative team to identify the online ad units to best reach campaign goals – and budgets
• Measure and track results via our customizable campaign dashboard

Mobile Marketing

From text messaging to display ads and branded content, mobile offers a multitude of ways for you to connect with your targets. At Austin & Williams, we know how to help you make the most of it with mobile marketing services that integrate with your branding, direct marketing and advertising via:

• Messaging that includes text, images and digital products such as SMS, photos, QR codes, even ringtones
• Location-based programs that enable you to reach targets where and when they’re most likely to respond to you
• Mobile web that enables you to put your website in your audience’s hands with more limited, targeted functionality