Branding Strategies

At Austin & Williams, we view every opportunity to sell as an opportunity to brand and every opportunity to brand as an opportunity to sell. Because the fact is, you don’t brand in a vacuum. You brand as part of cohesive marketing strategy that integrates product sales, internal team building and communications, social media – and more. Using our proprietary Brand Assessment Report™ (BAR), we'll gain insight into your brand equity, perceptions and brand building opportunities… insights that will fuel everything from your brand and marketing strategies to your logo design.

When we're developing a logo, we put on our thinking caps before we ever pick up a pen. With branding research in hand, we capture your brand essence in a look that works for your targets… and your sense of style. Here are some logos that work.

Brand Assessment Report

Our proprietary Brand Assessment Report™ (BAR) is a branding research tool that enables us to gain insight into your brand perceptions and brand building opportunities… to identify who you think you are – and connect that to whom your targets need you to be. Our proven four-step process will help you understand:

• 1. Staff, customer and prospect perceptions and belief systems.
• 2. Your competitive landscape. What your competitors are saying, how they're saying it – and to whom.
• 3. Your target audience, from basic demographics to media habits and purchasing behavior.
• 4. SWOT – Your Strengths, Weaknesses, Opportunities and Threats.

The result is a powerful brand strategy focused on a clearly defined, consistently communicated "promise" that reflects who you are and where you’re going. That strengthens your sales efforts. That resonates with your constituencies and inspires them to respond… a brand legacy that stands the test of time.