It's that time of year again! Have you placed your bets? Not on the winning team, but on who will have the best Super Bowl commercials?
Last year the big "winners" around here were Volkswagen, Chrysler, Doritos and Bridgestone, but we are very anxious to see who comes up with the best creative for Super Bowl XLVI.
This year, we don't have to wait to start our judging!
The latest issue of Newsweek has a picture of President Obama, and the headline, "Why are Obama's critics so dumb?"
Campaign politics have never been easy or pleasant, and there's way too much negativity. For those who believe the media is supposed to simply report facts as "the fourth estate" in an unbiased and balanced manner, well, that doesn't really happen too often. It's easy to tell from the editorial pages of The Wall Street Journal that the famous financial paper leans Republican, just as it's obvious that The NY Times favors Democrats in a far left or liberal way.
But what about a magazine cover?
I had the opportunity over the past year to gather the thoughts of our creative team to help identify some of the often-seen pitfalls that we work diligently to avoid. We hope that in sharing this Top 10 list, we not only increase awareness of what works and what doesn't but also give you a glimpse into the strategy we use to build strong sites that deliver strong results.
Before
we begin, we want to preface with: Don't go "old school." Never use
under construction pages, blatantly garish animated gifs, scrolling
text, "splash pages," flaming logos, auto-popup windows, or auto-play
audio/video without user interaction. We're still amazed that many of
these practices have survived the ‘90s, and believe they're best left in
the past.
That being said, here's our list of Top 10 Website Development Mistakes.
Before all advertising discussions turn to the television spots that air during "the big game" next month, we'd like to hear from you about your favorite holiday season commercials.
Last year, the Post Office lost more than $8 billion. That was after cutting 110,000 workers and $12 billion in costs.
In 2010, retirement benefits cost the Post Office $7.7 billion, of which Congress requires that they prefund $5.5 billion. As a result, they started the year almost $6 billion in the hole. Not a great recipe for running a business.
The Postmaster talked about closing plants, laying off workers and suspending payments to their pension plan in the middle of last year. Congress stepped in and made them delay taking these actions - so the Post Office continues to bleed. It's tough enough to run a business, but with politicians in the way - it's got to be really tough.
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