A lot of brands were hoping that Facebook's recent announcements at the F8 Developers Conference would have
more to do with increasing the ability for brands to interact with
Facebook users, but Facebook's focus was entirely on the user
experience. In this blog post, we look at how Facebook's changes affect brands and discuss what brands need to do in order to continue their Facebook marketing efforts.
In late June, President Obama spoke about his Waste Reduction program. In doing so, he pointed to a stack of printed Federal Registers and called them "expensive doorstops (complete with a visual)." After all - it's published online.
With that statement, he dismissed both the printing industry and the USPS. Yikes!
Direct mail is a powerful communication tool
with amazing targeting abilities and the potential to reach people that
can't be reached online. When they work, they work well; but when they
fail, it can hit your brand hard. Many people blame direct mail failure
on the rise of social media use, but most of the time it comes down to
poor planning, bad timing and a variety of other factors. We asked our
team of marketers, strategists and designers for their input as to why
direct marketing programs fail.
Here's what we had to say.
When people ask me why their Facebook Pages or Twitter accounts are
failing, most of the time it is because these channels are not being
used correctly.
A few weeks ago I was mentioned in a Twitter post by a local food manufacturer. They were tweeting their followers – one at a time – and asking them to go to the website to shop for food online. When I looked at the company's recent tweets, they had done this about 30 times before they tagged me in the post. This company was using Twitter as an advertising channel to push ad-like messages to followers. I've seen it before and I've seen it since.
Tactics like this just are not meant for social media channels.
Each generation of computer gets more powerful. In fact, the speed of computers basically doubles every 18 months. So, with computer power constantly doubling, why are there still problems with slow computers? With this rate of improvement we'd expect new systems to be executing commands in milliseconds; yet, there it still is . . . the hour glass.
It seems that computers aren't really that much faster than they ever were, and to compound the problem they seem to slow as they age. The fact is, computer software increases in complexity even faster than computers increase in speed, thus there is an overall degradation in speed.
So where does this computer killing code come from? Here are a few key sources.
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