A Thing of the Past? Not So Fast!

As technology continues to advance, the lifespan of "traditional" forms of media seem to hang in the balance. However, at Austin & Williams, we strive to give our clients the best possible plan for their media budget and do so by utilizing all channels of media, including print. While some may doubt the strength of magazines as a form of media today, the Publishers Information Bureau recently reported consumer magazines experienced growth in both ad pages and rate card ad revenues in the second quarter of 2010 for the first time in nearly two and a half years.

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What's it Worth When People "Like" You?

I was really disappointed when Saint Vincent's Hospital in Manhattan closed in April after 160 years. A great, storied institution that helped tens of thousands of New Yorkers, it's where emergency crews took people after the 9/11 tragedy, and where they took all 155 passengers on the flight that Captain Sullenberger scuttled in the Hudson.

Meanwhile, the "Save Saint Vincent's" page on Facebook had 12,204 fans! (The current equivalent would be people who "Like" it.)

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Secrets to Successful Networking

Effective business networking allows individuals to become walking, talking advertisements for one another, but it is important to choose the right networking groups and events. Often, it is better to start by choosing within your industry, within your target market or within the general group in which you socialize. It is also important to never overlook your opportunities for networking in other places, like happy hour, alumni events, dinners for organizations such as Girl Scouts, board meetings or even the gym. Sometimes the concept of networking can be overwhelming, but by making yourself open to new contacts and opportunities, many good things can come of it.

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Give Me a Break!

On the evening of July 11, 2010 at approximately 7:45 p.m., my personal thoughts were as follows: 
"Oh s#@%!." "Why did this happen?" "If only I had been more careful!" "How could I do this?" "I'm so sorry!" 
Sounds pretty bad, right?

Well, I didn't hit anyone with my car. I didn't accidentally drop a baby on its head. I didn't cause anyone physical harm as a result of my actions.

What did I do? I accidentally dropped my husband's new iPhone 4G - and it broke! As it went crashing to the ground, I thought to myself, "Oh my God, he's going to be devastated! He MUST love me enough to not hate me for this!"

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Tumblr: Land of the Facebook Lost

It seems that Facebook's growth has evened out a bit this year, and according to a recent article by eMarketer, younger Facebook users were abandoning their profiles. Where are they going? Tumblr might be the answer. Even though it gets just a fraction of the traffic that Facebook gets, this three-year-old publishing/blogging site deserves some attention.

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