Six Things to Add to Your Higher Education Website

Higher education websites are some of the largest and most complicated websites out there. They have to provide a lot of information to a variety of audiences, including current and prospective students, parents and alumni. When it comes to making your website work well for your college or university, keeping the content current is only half the battle. Your website not only needs to work, it needs to work well for all of your audiences.

Here are some modifications and additions our team recommends adding to your higher education website.

Read Full Entry

No Comments

Have You Cut the Cord?

Do you still subscribe to cable TV? Most of us do - but a trend called Cord Cutting is beginning to catch on. Cord Cutting is the phrase used for those who are canceling their cable subscriptions (or never signing up) and using digital platforms like Netflix and Hulu to watch programming instead.

Read Full Entry

4 Comments

Drowning in Data: Using Data to Drive Marketing

As the world of digital marketing becomes more complex, consumers are generating huge amounts of data and marketers are able to get more of it. So much, in fact, that many marketers find themselves drowning in it. Data and measurement are no longer about the end result of your marketing; they’re about understanding customer behavior and making smarter decisions at the beginning. Ready to dig in?

Read Full Entry

No Comments

7 Keys to a Holistic Online Marketing Strategy

I know what you're thinking.

Holistic = healing with magnets and scented candles.

But hear me out: All of that business about positive energy and body cleanses has given an effective approach a bad rap.

 

Read Full Entry

4 Comments

Truthfulness on the Internet

The Do’s and Don’ts of Managing Customer Comments

Many companies are now using social media, open review forms and other public-facing forums to collect feedback from their customers. This can be a good thing and it impacts consumer opinions. I have often referred to others' comments when making a purchase.

Good customer feedback always has a positive effect, as long as it's believable. I have to believe the testimonials or comments are from real customers or I'll just discount them. That's true for most users, and most people are savvy enough to tell the difference between actual customer comments and made-up testimonials.

Negative feedback can sometimes be a deterrent and can cause a loss of business, but it doesn't have to be that way. For one, there is always someone with a negative comment. Everyone knows that and most people will take such comments with a grain of salt. Additionally, a few negative comments can add to your credibility. Users know you're not managing every comment and it can make the positive comments look more believable.

Read Full Entry

No Comments