Communicating With Bloggers: Get Featured on Blogs in Five Steps
Blogs are bigger than most people know and their influence on our society keeps growing. According to Universal McCann's Wave 4 social media tracker, 66 percent of active internet users read blogs. Consumers turn to blogs to learn, for inspiration and to get advice about anything from business to homeownership to parenting. These blogs also have a highly targeted readership that is perfect for marketing. In most cases, there are advertising opportunities on blogs, but their real benefits are seen when a business is featured in the content of the blog itself. Below is a look at what to expect when your product, service or content is featured on a blog, how to create a blogger relations strategy and a few tips on creating great content.
Short- and Long-Term Effects
In the short term, expect a sudden burst of traffic when you (your content, company or product) are first featured. It may last a day or two or it may last for a few weeks. It's important to remember that bloggers read blogs, too. If your product or service sparks the interest of another blogger, they may choose to cover it as well. The chart below demonstrates what happened when our client was featured on a blog and then picked up by two smaller blogs that were beyond the targeted list.
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