Feb 232010
Online Display Ads – Beyond Clicks
Online display ads like banners, cubes and skyscrapers were
always measured by the number of times they were clicked, since this was the
only metric that existed. Until now. 
Entries for month: February 2010
Feb 192010
"AR" you in the know about Augmented Reality?
The press and the advertising industry alike have been making a big to-do about Augmented Reality (also known as AR). But what is AR? Where did it come from? How is it going to affect marketing, entertainment and our daily lives? Is AR just a passing fad, or a technology that will be around for years to come?
Feb 162010
Hollywood and the Gaming Industry
Agencies and advertisers will need to change course to stay in the game.
For the first time since their introduction, sales of movie DVDs were less in 2009 than in the previous year. Hollywood's "Golden Days" of box office receipts also appear to be petering out. According to The Hollywood Reporter, the film industry's total market share increased just barely from 10.99 billion in 2008 to 11.44 billion in 2009 - that's just 5 percent - and certainly not what Hollywood's money people ever envisioned.
Feb 112010
A&W Recovering from Blizzard 2010
Along with the rest of Long Island and the greater New York metro area, Austin & Williams found itself snowed out yesterday... but the dedicated staff of A&W continued to serve our clients and maintain schedules.
Feb 42010
Google Caffeine: What Does it Mean for Search and Your Web Site?
Search Engine Optimization is Dead!; Run for the Hills; Your SEO Campaign is F.U.B.A.R. once Google flips its Caffeine switch and your top three ranking gets reshuffled to page 10.
Enough already! Search is not dead - actually, far from it. I am challenging
the naysayers who pooh-pooh SEO and claim that Google's latest "under-the-hood"
tweaking of its algorithm, known as Caffeine, will destroy the progress SEOs
have made over the last few years getting optimized sites to rank well on
Google and other search engines. 
I am a firm believer that Caffeine in fact is a good thing for the evolution of SEO. Personally, I must have my daily jolt of caffeine to function - so maybe the idea is that your Web site should do the same. Google's mission with Caffeine is to bring you, the user, faster, more accurate and more productive results. Truth be told, the average user will not see much difference between pre-Caffeine Google, and the new and "improved" version. The full rollout of Caffeine isn't expected to hit the internet until later this year, but for a Web site owner to take the wait-and-see approach could result in a situation similar to the feared "Google has flipped a switch" scenario, and search rankings could drop. Now is the time to re-evaluate your Web site and your targeted keywords and to make the necessary changes to make your Web site compete for 2010 and beyond. It's time for your Web site to be caffeinated.
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