Entries for month: September 2009

Sep 32009

Making an Impression: Branding Through Banner Ad Networks

By Maureen Quinn

People can argue about the pros and cons of web banner advertising. At Austin & Williams, we look at banner ads primarily as a branding tool, and any clicks through to the web site are gravy. But banner advertising is only effective, as a branding tool or a direct response tool, if we are reaching the right audience at the right time.

This is where online ad networks come in. They enable us to run millions of impressions across multiple sites through one buy, and target our audience either through geography, demographics or recent online behavior. This one-stop shopping is effective and efficient for our clients.

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Sep 12009

Effective Email Content: Avoid Spam Filters

By John Leary

Spam filters are one of the growing hurdles for online marketers. Knowing the appropriate steps to get your message through the filters is what defines the pros. The goal is to separate your messages from the spam by avoiding elements that spam emails most often contain.

Through much testing and research, here are our some of our tried and true methods to modify email content to effectively avoid spam filters emails most often contain.

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