Once you’ve avoided spam filters and successfully landed in a user’s
in-box, it is important to understand how users read emails. Realizing
a user's email behavior is key to getting – and keeping – his or her attention. 
We are calling this not-so-breaking news because Austin & Williams has believed this to be the case for some time now, yet we find it newsworthy because now the question has been officially answered:
“At least for Google's web search results currently (September 2009), the answer is no,” Google’s Webmaster Central Blog reports. “Google doesn't use the ‘keywords’ meta tag in our web search ranking.”
These top-five tips are sure to help even the busiest agency keep its clients happy!
Austin & Williams' Director of Production Services shares these
tips for ensuring your clients’ direct mail pieces drop on time, every
time – no matter how tight the deadline!
Looking for talent for your clients’ next ad campaigns? Take a look at their customer base.
A recent article featured on Forbes.com, “In These Ads, Customers Are The Celebrities,”
the recent trend of using real customers as spokespeople, rather than
celebrities, is highlighted as an emerging trend. Perhaps this is not
entirely accurate, as this practice has been around since roughly the
dawn of marketing, but it is enjoying a resurgence in ad campaigns
today.
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