Jun 302009
Austin & Williams Scores Another Telly!
Austin & Williams recently took home their fourth Telly Award in
the last two years for its "Mrs. P." campaign created for Provident
Bank.
Entries for month: June 2009
Jun 252009
Assessing the Power of Advertisements
You’d be surprised to find out which consumer group is most influenced by advertising.
Jun 182009
A&W Attends Search Engine Strategies Presentation at DM Days in Manhattan
We recently sent our own Tim Eschenauer to the Direct Marketing Association's DM Days New York at the Jacob Javits Center in New York City. Here’s the first part of his report on the event.
Jun 162009
Client Relationships 101
It’s easy to get caught up in the pace of the day-to-day, especially since the speed at which we work only seems to get faster and faster. Every day I catch a glimpse of my colleagues as they sprint down the hallway, seemingly running towards an imaginary finish line to put out whatever fire is burning at the moment.
Jun 92009
Chart: Every Ad Has a Purpose
Do pop-ups generate direct sales or just contribute to increased brand
awareness? What about pay-per-click (PPC) ads – what’s their brand
education impact in comparison to direct sales? You’ll find these
answers in the chart . . .
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