Entries for month: May 2009

One Web Site, Many Designs | Part 1: The Change in Mind-Set

By Robert Harrison

This is part one of two-part series that explores the implications and impact of alternative devices on web design. Part 1: The Change in Mindset explores how the changing landscape affects the way designers should think about web design, and explains how a return to the old-school concepts of design is a step in the right direction.

 

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BOLI Awards!

By Helen O'Rourke

It was another successful night for Austin & Williams at the 36th Annual BOLI (Best on Long Island) Awards ceremony.

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Austin & Williams Launches Healthcare Alliance

By Jeff Bausch

A&W is pleased to announce the formation of the Healthcare Alliance, a unique collaboration of experts that will help to redefine healthcare marketing and enable its growing base of hospital and group practice clients to meet the challenges presented by today's economy.

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The Digital Challenges Facing Today's Client

By Tim Eschenauer

June Blocklin wrote a great article for the 4A’s Business Development Blog a few months back entitled “The Digital Services Your Clients Really Want.” The article itself explored whether the operations that digital agency service providers are carrying out are actually in line with their client’s needs.

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How Accurately Can You Gauge the ROI of Social Media?

By John Leary

MarketingSherpa recently posted an interesting article on just how accurately the advertising and marketing industry can measure the overall Return on Investments (ROI) when using standard Social Media Tactics like posting online articles, participating in social networking, or contributing to content development via a blog.

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