Entries for month: April 2009

On Site at the Shooting of a TV Spot for Provident Bank

By Kim Brussell

This spot was a lot of fun to produce since we had to create some sets, direct a room of over 100 extras, and were able to utilize the Provident Bank NASCAR we crafted for one of the original commercials featuring Mrs. P.

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Secrets of Search Engine Optimization

By Tim Eschenauer

Like any good marketing plan, Search Engine Optimization involves proper planning and even better execution.

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Sitting Down With Sallianne Nicholls

By Jeff Bausch

Meet Sallianne Nicholls, Austin & Williams' Director of Mail Services, who makes sure that deadlines are met and clients remain happy.

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Behind the Scenes Look at a New Mrs. P. TV Spot

By Kim Brussell

One of the opportunities our team enjoys most is on-location television (or photo) shoots. The thrill of getting out of the office to flex those creative muscles is unlike any other. For this particular project, we were filming new spots for an existing campaign for Provident Bank, giving their spokeswoman, Mrs. P., the chance to show her financial expertise on the fairway.

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New York Yankees to lose their name under order of the Supreme Court.

By Robert Harrison

Following a slate of lawsuits regarding the names of sports teams and various sensitivities, the New York Yankees are being sued and may be ordered by the courts to lose the word “Yankees” from their team name.

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