You're about to launch a new brand: new corporate identity, new marketing campaign and collateral; and a big employee brand kickoff party (since they're the brand ambassadors). All systems go.
However, your customers see the same old thing - business as usual. How can that be?
With the countdown to the New Year fast approaching, annual “best
of/worst of” lists, forward-thinking forecasts and soon-to-be-broken
resolutions are all the rage. Not to be left out of the fun – but not
quite ready to share our weight-loss goals or the bad habits we’ll
break – here’s our predictions for the world of marketing in 2010: hang
on; it’s going to be quite the ride!
If you're interested in blogging, this would-be blogger says go for it. It can be a rewarding and fulfulling experience, and I highly recommend it. If you're going to blog, though, do it right. For some real insight into the blogging world we consulted a couple of experts who actively write and maintain successful blogs.
As 2009 draws to a close, we take a look back - at logos. Over the last year, we've seen a shift in logo design and a movement toward a friendlier look among many major brands.
"Behold the new breed of corporate logo," wrote Bill Marsh on May 31 in The New York Times. "Nonthreatening, reassuring, playful, even child like. Not emblems of distant behemoths, but faces of friends."
Noted in the Times article and visible in storefronts and supermarket shelves locally, big-name brands making the shift to the friendlier, more colorful logo include Walmart, Kraft Foods, Stop&Shop and QuickChek. Brands are moving away from bold, block letters and turning to the less formal lowercase - or at the very least, title case. Logos are being infused with happier colors and decorative touches like whimsical bursts and playful designs.
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