Nov 262009
Happy Thanksgiving!
Wishing a very Happy Thanksgiving to all of our clients, vendors, partners, friends and families, from everyone at Austin & Williams!
Entries for month: November 2009
Nov 202009
'Tis the Season for Social Media
With “Black Friday” just one week away, holiday shoppers are gearing
up to get the best deals and hot items this year. And Black Friday is
no longer just about the brick and mortar stores – online retailers
have joined the fun too with internet specials, and shoppers turn to
the web for research, discount codes and coupons to be used online or
in-store.
What’s next? Social Media.
Nov 132009
Digital Out-of-Home: The next “big” thing
Digital out-of-home (DOOH) ad revenues are forecast to grow significantly, from $2.2 billion in 2009 to $3.7 billion by 2013, according to a recent release from BIA/Kelsey, which advises companies in local media space through consulting, valuation and advisory services, positioning it to be the next big thing – literally and figuratively! – in media.
Nov 62009
Going Mobile: Trends in Mobile Marketing
A recent survey by Millennial Media, one of the largest mobile media networks in the country, and DM2PRO.com,
a resource for digital media and marketing professionals, examined the
mobile marketing spending plans of top agencies and brands for 2010.
Some of the findings include:
- 60 percent of nonmobile marketers plan to add mobile marketing to 2010 plans.
- 31 percent of agency respondents plan to spend between $100,000 and $249,000 on mobile next year, with more than 15 percent planning to spend more than $1,000,000.
- 78 percent of those already employing mobile marketing initiatives reported that they met their campaign goals, and an additional 9 percent said mobile performed "beyond [their] wildest expectations."
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