Entries for month: October 2009

Social Media is No Threat to Email

By Megan Kilgallen

Social Media is no threat to emailA recent article and chart published by MarketingSherpa demonstrate that, contrary to popular belief, social media is not going to eliminate our dependence upon email.

No Comments

College Students: The Digital Demographic

By Megan Kilgallen

eMarketer DataA recent study by eMarketer confirms that College students are the most electronically connected demographic group here in the United States.

No Comments

New FTC Regulations for Blogs

By Megan Kilgallen

In a recent update to its policy, the Federal Trade Commission (FTC) has established new endorsement rules for blogs. Now, a blog that offers endorsements must disclose any payments it receives from the subjects of its reviews or face penalties of up to $11,000 per violation. This initiative is designed to promote disclosure and protect consumers, particularly those who obtain product information from blogs, believing them to be unbiased reviews.

No Comments