Jan 212011
Looking Back: How'd We Do?
Having revealed our predictions for 2011, we felt it was only appropriate to let you know how well we did (or in rare instances, didn't do) with our predictions for 2010. Take a look!
Category: 'Television Production'
Dec 202010
Looking Ahead: Our Predictions for 2011
Keeping with tradition,
Austin & Williams is pleased to present this year's predictions for
what the New Year will hold in the world of advertising. Social Media and Mobile are hot topics, as well as the ever-evolving topic of SEO,
but our staff is also forecasting a return to some of the classics,
such as print and direct mail. If you thought 2010 was an exciting time
for advertisers, hang on for 2011!
Jun 242010
Are You a TV Watcher or a Timeshifter?
Nielsen recently released its latest Three Screen Report, and it reveals that Americans are spending more time watching television compared to last year. On average, people are watching 35 hours of television per week, and they’re watching it on their traditional TVs.
In
the media world, it feels like everywhere I look there are articles
showing statistics about DVR usage and timeshifting, as well as online
video. While it is true that usage of this technology is growing, the
amount of actual time people watch timeshifted TV or television
programming via online video is still low compared to traditional
viewing habits.
Jun 42010
Tune In to Google TV
We all love our laptops and smartphones, but they’re not exactly ideal
for watching our favorite TV shows and movies. The screens are too
small and besides, there’s nothing like the comfort of the living
room’s couch and large HD television. Or is there? Introducing Google TV.
Apr 82009
On Site at the Shooting of a TV Spot for Provident Bank
This spot was a lot of fun to produce since we had to create some sets, direct a room of over 100 extras, and were able to utilize the Provident Bank NASCAR we crafted for one of the original commercials featuring Mrs. P.
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