Jun 242010
Are You a TV Watcher or a Timeshifter?
Nielsen recently released its latest Three Screen Report, and it reveals that Americans are spending more time watching television compared to last year. On average, people are watching 35 hours of television per week, and they’re watching it on their traditional TVs.
In
the media world, it feels like everywhere I look there are articles
showing statistics about DVR usage and timeshifting, as well as online
video. While it is true that usage of this technology is growing, the
amount of actual time people watch timeshifted TV or television
programming via online video is still low compared to traditional
viewing habits.
We all love our laptops and smartphones, but they’re not exactly ideal
for watching our favorite TV shows and movies. The screens are too
small and besides, there’s nothing like the comfort of the living
room’s couch and large HD television. Or is there? Introducing 
One of the opportunities our team enjoys most is on-location television
(or photo) shoots. The thrill of getting out of the office to flex
those creative muscles is unlike any other. For this particular
project, we were filming new spots for an existing campaign for
Provident Bank, giving their spokeswoman, Mrs. P., the chance to show
her financial expertise on the fairway.
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