As the world of digital marketing becomes more complex, consumers are
generating huge amounts of data and marketers are able to get more of
it. So much, in fact, that many marketers find themselves drowning in
it. Data and measurement are no longer about the end result of your
marketing; they’re about understanding customer behavior and making
smarter decisions at the beginning. Ready to dig in?
Each generation of computer gets more powerful. In fact, the speed of computers basically doubles every 18 months. So, with computer power constantly doubling, why are there still problems with slow computers? With this rate of improvement we'd expect new systems to be executing commands in milliseconds; yet, there it still is . . . the hour glass.
It seems that computers aren't really that much faster than they ever were, and to compound the problem they seem to slow as they age. The fact is, computer software increases in complexity even faster than computers increase in speed, thus there is an overall degradation in speed.
So where does this computer killing code come from? Here are a few key sources.
Blog World was a great conference. If you missed my recap of day one, you can read it here.
There is definitely something gained by actually being at the
conference that you wouldn't get by just following the hashtag on
Twitter or viewing the slides on Slideshare. Spending the full session
time completely focused on a particular topic, in addition to the
in-person conversations, really allowed me to get a clear idea as to
where things are going.
Technology continues to take a toll on traditional media and publishing, as evidenced by the recent bankruptcy filing by Borders. Gone are the days of film cameras and phone books. Paper maps, newspapers and books seem to be barely hanging on. One might consider adding them to the endangered species list.
Not to leave anyone out, here's Part 2 of our big reveal. As you read last week, almost all of our predictions came true for 2010. Today's installment demonstrates that even if our predictions didn't completely come true, we weren't that far off!
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