When you're considering your marketing goals and strategies for next year, where on the list does Online Reputation Management come into play? If it didn't make the list and/or you think it's something that's easily handled with some effective offline and online PR, think again!
Preserving your brand's reputation online has become an immediate and pressing challenge.
The days of social media being crowded with and driven by pimple-ridden, hormone gushing preteens sitting in front of computers in their bedrooms are over.
Social media is quite literally coming of age, and with the proliferation of mobile devices that allow users to be constantly connected to their social networks, it is becoming more and more imperative that you embrace it to the fullest extent possible.
It seems that Facebook's growth has evened out a bit this year, and according to a recent article by eMarketer,
younger Facebook users were abandoning their profiles. Where are they
going? Tumblr might be the answer. Even though it gets just a fraction
of the traffic that Facebook gets, this three-year-old
publishing/blogging site deserves some attention.
Okay, so that's not always true, but for the most part, even a nasty comment from a blog troll can provide an opportunity for something good to come of it.
Rather than acting upon your gut reaction to delete a nasty comment on a blog you worked hard to create (and/or a topic you feel strongly about), consider leaving it there and respond to it in a way that reinforces your professionalism and expertise. Or, if it is a complaint about a service you provide, use your reply to address the concern and hopefully change that person's feelings by impressing them with your responsiveness.
If you're not already familiar with location-based social networks, Foursquare may
be worth a look. The web/mobile application allows registered users to
“check-in” at businesses, restaurants and other venues via their
iPhone, Android or Blackberry device.
As users check-in to a
venue, their friends and connections on Foursquare will see that
activity and can click on the link to learn more about the business. In
addition, users also have the option to post their check-ins to Twitter
and Facebook, further increasing your visibility. A single check-in by
one user can very easily be seen across several social networking sites
by virtually limitless people.
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