What's it Worth When People "Like" You?

I was really disappointed when Saint Vincent's Hospital in Manhattan closed in April after 160 years. A great, storied institution that helped tens of thousands of New Yorkers, it's where emergency crews took people after the 9/11 tragedy, and where they took all 155 passengers on the flight that Captain Sullenberger scuttled in the Hudson.

Meanwhile, the "Save Saint Vincent's" page on Facebook had 12,204 fans! (The current equivalent would be people who "Like" it.)

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SEO Expert Tim Eschenauer Interviewed by ion

A&W's very own Search Engine Optimization (SEO) expert Tim Eschenauer was honored to be the subject of ion interactive's very first interview for its new online series. He shared with ion his experience and expertise, his role at Austin & Williams and his tips for those dabbling with conversion optimization.

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10 Reasons Why SEO Is a Wise Investment for Your Web Site

Search Engine Optimization is no doubt a hot topic and lucky for us the fire is only growing. However, the question keeps coming up, “Does my Web site really need to be optimized for search engines (organically speaking)?” Here are 10 reasons why SEO “might be,” “arguably is” and/or “probably is” an incredibly wise investment for your Web site

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Your Digital Footprint: Know Who You Are

Those who have been around cyberspace for awhile are used to having many different accounts. You may have Facebook, MySpace, LinkedIn and Twitter accounts. You may have Gmail, Hotmail and AOL email accounts. You may even have some old IM (instant messaging) accounts still hanging around. Odds are, you opened each of these accounts under a different "name" too.

That was all good and fine until recently. Now, widgets and plug-in applications for smart phones and other devices are helping users consolidate those accounts into one – requiring one identity for your contacts – and for you.

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SEO: More than just “tags” (but we’ll talk about them anyway).

Search Engine Optimization (SEO) has been a hot topic over the last few years and it's only getting hotter. Like Social Media, SEO is quickly evolving into a very powerful form of marketing. With evolution comes the good (research tools and technologies), and the bad (anything "black hat," which despite warnings, still runs rampant in the industry). Search Engine Optimizers, like me, spend an enormous amount of time and energy reading, testing and writing about these new developments and technologies. Surprisingly, it's the very basic elements that still raise the most questions, so now is as good as a time as ever to take a step back and talk about them.

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