Oct 162009
College Students: The Digital Demographic
A recent study by eMarketer confirms that College students are the most electronically connected demographic group here in the United States.
Category: 'Research'
Aug 262009
Discover Your Customer's Online Usage Habits
One of the first steps in planning an online strategy is learning more about your target audience. Knowing their online usage habits can help pinpoint how they will want to interact with your company. To help with this undertaking, Forrester Research recently updated its Consumer Profile Tool with new data.
Aug 42009
Buyer Confidence in Web Site Research Continues to Increase in 2009
Buyer behavior indicates a continued growing preference for information based on the Web when making large/complex purchases.
Jun 92009
Chart: Every Ad Has a Purpose
Do pop-ups generate direct sales or just contribute to increased brand
awareness? What about pay-per-click (PPC) ads – what’s their brand
education impact in comparison to direct sales? You’ll find these
answers in the chart . . .
Recent Comments