Keeping with tradition,
Austin & Williams is pleased to present this year's predictions for
what the New Year will hold in the world of advertising. Social Media and Mobile are hot topics, as well as the ever-evolving topic of SEO,
but our staff is also forecasting a return to some of the classics,
such as print and direct mail. If you thought 2010 was an exciting time
for advertisers, hang on for 2011!
I'm not really a "gadget guy" and I'm surely not one to rush off and buy the new cool thing unless I actually have a use for it, so my decision to to a Droid was a practical matter... So, I downloaded a bunch of apps and found that suddenly, I'm a geek again... Here's my fifteen favorite must have Droid apps.
Focus groups have become a requirement for testing everything from
product launches to political campaigns. Even though few in the
industry question their value, a huge gap exists between customer
intentions expressed in focus groups and behavior in the marketplace.
Why?
Simply put, focus groups are not a forum for tapping "true" feelings.
People have complex, even conflicting motivations which often come
together in unpredictable ways when faced with making decisions. And,
furthermore, people often lie.
With the countdown to the New Year fast approaching, annual “best
of/worst of” lists, forward-thinking forecasts and soon-to-be-broken
resolutions are all the rage. Not to be left out of the fun – but not
quite ready to share our weight-loss goals or the bad habits we’ll
break – here’s our predictions for the world of marketing in 2010: hang
on; it’s going to be quite the ride!
A recent article and chart published by MarketingSherpa demonstrate that, contrary to popular belief, social media is not going to eliminate our dependence upon email.
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