“Flighting” for Success
Now that your paper and press coatings have been selected, this simple checklist will help your files fly through your printer's prepress system.
Now that your paper and press coatings have been selected, this simple checklist will help your files fly through your printer's prepress system.
Coatings are among a print producer's most valuable tools: They protect paper and images from smudging, and can speed the drying process. Aesthetically, coatings enhance paper finish and/or create contrast between images and background.
Paper stock plays a key role in specifying press coatings and managing expectations. On uncoated stocks, visual effects are secondary to smudge protection. Coated stocks allow both smudge protection and a full range of visual effects. Keep in mind that the same press coating on a gloss, silk, dull or matte stock will perform differently.
These top-five tips are sure to help even the busiest agency keep its clients happy!
Austin & Williams' Director of Production Services shares these tips for ensuring your clients’ direct mail pieces drop on time, every time – no matter how tight the deadline!
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