Digital: Master or Servant?

Photographer Nicholas Lapite recently offered these observations and cautions about how we work today:

• Digital (or desktop production for that matter), is seen as an instant medium, and clients - and even associates - feel that the entire process is immediate. Original concepts, design or custom photographs that may have taken days to complete previously are crammed into a single day. We forget that the immediacy of the digital process doesn't suddenly make the thought or the total production process any quicker. Quality results still take time.

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The Best Way to Ensure Your Printer Delivers.

A print buyer should always check the capabilities of a supplier before requesting pricing. A tour allows you to see how the plant "ticks" first hand.

Here are some of the most important areas to consider.

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Looking Back: Part 2

Not to leave anyone out, here's Part 2 of our big reveal. As you read last week, almost all of our predictions came true for 2010. Today's installment demonstrates that even if our predictions didn't completely come true, we weren't that far off!

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Looking Back: How'd We Do?

Having revealed our predictions for 2011, we felt it was only appropriate to let you know how well we did (or in rare instances, didn't do) with our predictions for 2010. Take a look!

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Looking Ahead: Our Predictions for 2011

Keeping with tradition, Austin & Williams is pleased to present this year's predictions for what the New Year will hold in the world of advertising. Social Media and Mobile are hot topics, as well as the ever-evolving topic of SEO, but our staff is also forecasting a return to some of the classics, such as print and direct mail. If you thought 2010 was an exciting time for advertisers, hang on for 2011!

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