Category: 'Mobile'

Nov 102010

QR Code Awareness

By Nathan King

QR Code StatisticsMobile devices have changed the way consumers access the Internet as well as the way marketers are trying to reach customers. Although QR codes and mobile barcodes have been around for several years, the explosion of the smartphone market allowed barcode scanning to grow 700 percent from January 2010 to July 2010.

When researching QR codes I was able to find great statistics on who was scanning them, but not how aware consumers are of these barcodes. I wanted to know who has heard of them, who has scanned them and some additional information that will help us better understand QR codes so that we can strategically implement them into advertising, direct mail and marketing materials.

Read Full Entry

33 Comments

Aug 242010

Social Media Has Grown Legs … and Grown Up.

By Jay Eckert

The days of social media being crowded with and driven by pimple-ridden, hormone gushing preteens sitting in front of computers in their bedrooms are over.

Social media is quite literally coming of age, and with the proliferation of mobile devices that allow users to be constantly connected to their social networks, it is becoming more and more imperative that you embrace it to the fullest extent possible.

Read Full Entry

1 Comment

Aug 122010

15 Great Droid Apps

By Robert Harrison

I'm not really a "gadget guy" and I'm surely not one to rush off and buy the new cool thing unless I actually have a use for it, so my decision to to a Droid was a practical matter...  So, I downloaded a bunch of apps and found that suddenly, I'm a geek again... Here's my fifteen favorite must have Droid apps.

Read Full Entry

No Comments

Jul 222010

Why Apple's iAd is Bad for You and Your Favorite Coffee Shop

By Jay Eckert

For those of you who do not know what iAd is, here's a brief overview: it's Apple's proprietary mobile ad service that can be easily added to any iDevice app. It was introduced by Steve Jobs on June 7 to a conference center filled with happy developers. The developers were happy because those who add iAd to their apps will receive an industry standard 60 percent of the advertising revenues; the other 40 percent goes to Apple (one developer made almost $1,400 in a single day from iAd revenues alone).   Like the App Store, Apple strictly controls the content that iAd displays, and at this point, Apple is the only entity sanctioned to produce content for the service. Steve Jobs boasts that iAd is about "emotion meeting interactivity" and promises a more successful mobile ad campaign while generating a better user experience overall.

This all sounds great, right? Maybe not.

Read Full Entry

No Comments

May 112010

Do You Need a Mobile Website?

By Maureen Quinn

With the smartphone market exploding, the need for mobile websites is growing as well. But do you need two sites - one for mobile and another for desktop? In many cases, the answer is yes. What people do on their mobile is different than what they do on their desktop.

Read Full Entry

4 Comments

Previous Entries Next Entries